Insights & expertise
Practical tips on web design, SEO and social media — for your business.
Ads in ChatGPT: what small businesses in Germany need to know
ChatGPT has shown ads in Germany since 24 August 2026. Who sees them, what they cost, how booking works and whether it pays off for your small business.
18 October 2026 · 10 min read
EU AI Act for small businesses: AI ads, images and chatbots in 2026
The EU AI Act’s transparency obligations have applied since 2 August 2026. What your business must do about chatbots, AI images and videos — in three points.
SEO vs. GEO 2026: how to make your website visible in AI answers
Google results and AI answers follow different rules. What GEO means and how your website becomes a source for ChatGPT, Claude and AI Overviews.
Creating an AI ad video in 2026: costs, process and what to expect
What does an AI ad video cost, how does production work, and what quality is realistic? An honest overview — with our €99 fixed price.
AI video vs. traditional video production: an honest 2026 comparison
AI video or a traditional video shoot? Costs, quality, time and a clear decision guide — honestly compared, without the tech hype.
Optimize your Google Business Profile in 2026: 10 practical tips
How to optimize your Google Business Profile in 2026: categories, description, photos, reviews — and what matters now that Google has dropped Q&A.
Corporate design for small businesses in 2026: more than just a logo
Why a logo alone isn’t enough: how to build a corporate design for your small business from colors, type, imagery and tone of voice — with price ranges.
Headless CMS vs. WordPress 2026: honest comparison for small businesses
Headless CMS or WordPress? An honest comparison for small businesses: when WordPress is enough, when headless pays off — cost, speed, security and upkeep.
Accessible website 2026: does Germany’s BFSG apply to your business?
Germany’s BFSG has applied since June 2025 — but not to every website. Who must comply, which exemptions apply and which WCAG steps to tackle.
Rent a website, don’t buy: the subscription model for small businesses
Renting a website instead of buying: how the subscription works, what’s included, who it pays off for — and when buying is the better choice.
LinkedIn marketing for B2B in 2026: how to win more qualified leads
LinkedIn marketing in B2B: how to win qualified leads in the DACH region with your company page, expert posts, ads and Sales Navigator — without spam.
Collecting and showing Google reviews: German law and Google’s rules
What § 5b UWG requires when you display reviews, what Google prohibits when you collect them, and how to get more reviews honestly anyway.
Instagram not bringing you customers? The four most common reasons
Plenty of likes but no inquiries? Four typical reasons why Instagram doesn’t bring in customers — and how to fix your strategy, content and bio link.
