Vagabov Agency
Branding & visual identity

Brands
that last.

Logos, corporate design, print and visual systems —
strategic in thinking, editorial in execution.

Logo & wordmarkCorporate designPrint & packagingDigital style guides
What is branding & visual identity?
Branding is the complete visual and strategic system of a brand — logo, color palette, typography, imagery, tone of voice and usage rules. At Vagabov Agency we develop brand identities that are editorial, pared-down and production-ready: logo design from €300, a complete branding system from €1,000, and corporate design systems with print, packaging and style guides between €2,500 and €6,000 — including a PDF brand manual, print-ready files and an optional Figma component library.
What we do

Visual identity that holds up.

We design brands that don't get lost in passing trends — editorial, pared-down, with a clear character.

Logo & wordmark

From the first sketch to the final vector file. Primary logo, secondary variants, favicon and social media profile images — all from one studio, all from one idea.

Corporate design system

Colors, typography, imagery and layout principles. A design system that works across your website, social media and print.

Brand guidelines

A PDF manual that any new designer, photographer or agency partner understands. Clear rules, clear exceptions.

Print & business stationery

Business cards, letterheads, flyers, brochures, roll-up banners — print-ready in CMYK, with the right finishes and paper recommendations.

Packaging & labels

Packaging design, labels, hang tags — tactile brand experiences for products and shops.

Digital style guides

Figma component libraries and living style guides — so your team keeps designing consistently in the long run.

Naming & wordmarks

From brainstorming to the final wordmark — including a domain check, trademark research and the right linguistic tone.

Social media templates

Templates for Instagram, TikTok and LinkedIn — story, reel and post frames that keep your brand's look and feel consistent.

Packages & prices

Three tiers. One system.

A fixed price after the initial call, and all source files and rights are yours. Each tier builds on the one before.

Logo design

from €300

Delivery: 2 weeks

The focused starting point: a logo that holds up — cleanly drawn and in every format.

  • Primary logo + secondary variants
  • 2–3 concept directions, 2 revisions
  • Vector files: SVG, AI, PDF (CMYK + RGB)
  • Favicon & social media profile images
  • All usage rights are yours
Request a logo
Popular
Branding system

from €1,000

Delivery: 3–5 weeks

The complete foundation: your logo plus colors, typography, imagery and a rulebook.

  • Everything in Logo design
  • Color palette & typography system
  • Imagery & tone of voice
  • PDF brand manual (brand guidelines)
  • Basic templates for social media
Start a project
Corporate design system

€2,500–6,000

Delivery: 6–8 weeks

For brands with many touchpoints: print, packaging and a system that scales with your team.

  • Everything in Branding system
  • Print & business stationery
  • Packaging, labels & hang tags
  • Figma component library
  • Print coordination on request
Discuss the scope

What is not included?

Printing costs, as well as licenses for fonts and images if your project needs paid ones — we tell you up front. And: a logo is not yet a trademark. Registration with the DPMA (the German Patent and Trade Mark Office) is handled by a lawyer; we supply the files for it.

What if I don't like any of the directions?

Two rounds of revisions are included, in which we sharpen the direction you chose. If you want to start over completely after approving the concept, we quote that in advance — it never turns up on the invoice as a surprise.

How does payment work?

50% at project start, 50% on handover of the final files. After that, all usage rights are yours, with no ongoing license fee to us.

Final prices: no VAT is charged under § 19 UStG (German small business rule) · Every quote is priced individually after the initial call · Plan the website at the same time →

Our approach

Four principles.

01

Strategy before style

Before we design, we ask questions: For whom? Against what? What for? Design without strategy is decoration.

02

Reduction as luxury

Fewer elements, more impact. Every detail has to earn its place.

03

Editorial thinking

Typography as an attitude, white space as composition, tone of voice as substance.

04

Systems, not assets

We don't deliver isolated files — we deliver a system you can scale for years.

FAQ

Good to know.

How much does a branding project with Vagabov Agency cost?

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Logo development on its own starts at €300 — a primary logo with vector files and favicons. A complete branding system (logo + color palette + typography + imagery + brand guidelines) starts at €1,000. Extended corporate design systems with print, packaging and style guides typically cost between €2,500 and €6,000, depending on the number of touchpoints and the scope. Every quote is priced individually after the initial call.

How long does it take to develop a brand identity?

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We deliver a focused logo project in 2 weeks. A complete branding system (logo, colors, typography, imagery, style guide) takes 3–5 weeks. A complex rebrand with packaging and multiple applications can take 6–8 weeks.

Which files do I get at the end?

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You receive all source files: vector logos in SVG, AI and PDF (CMYK + RGB), favicons, social media profile images, a PDF brand manual and — on request — a Figma component library for your team.

How many drafts and revisions are included?

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The standard is 2–3 concept directions in the first round, followed by 2 revisions of the chosen concept. Further iterations are billed by time spent — but that rarely happens, because our strategy process settles the direction up front.

Do you also handle print production (business cards, flyers, packaging)?

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We deliver print-ready files in CMYK with bleed, color profiles and paper recommendations. On request, we coordinate production with reliable print shops in Germany — and you get the finished printed materials delivered.

What is the difference between logo design and full branding?

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A logo is a single asset (from €300). Branding is the complete system: logo + color palette + typography + imagery + tone of voice + applications + rulebook (from €1,000). A logo on its own is decoration; branding is a foundation on which your website, social media and print work consistently.
Ready to start?

Start your project today.

Tell us about your business — we will find the best way forward for you.

Free consultation

Let's talk about your project.

30 minutes. Free. No obligation.

Book a call30 min, free