2026 – B2B website development
MIAT Technology
Service
B2B website development
Client
MIAT Technology GmbH
Date
2026
Technology
WordPress · Elementor · Hello Elementor Theme · AIOSEO · Swiper.js
Industrial expertise. Made visible online.
MIAT Technology is a B2B trading company based in Bad Ems that specializes in sourcing and supplying industrial components for the petrochemical and refining industries. The product portfolio covers process pumps, loading arms & loading technology, drives & automation, PMB dispersion plants and chemical raw materials.
The brief was the complete development of a professional B2B website that presents the complex product portfolio clearly, builds trust with industrial customers and enables technical inquiries. Particular focus was placed on a clear navigation structure, convincing product pages and a professional look that suits the target audience.
The result is a technically solid, conversion-focused B2B platform with a responsive design that positions MIAT Technology as a reliable industrial partner in the German-speaking market.
- B2B website concept & structure
- WordPress & Elementor development
- UX/UI design for industrial customers
- Product pages & category structure
- Mobile optimization & performance
- Contact form & inquiry workflow
- On-page SEO (AIOSEO)
- Technical consulting & handover
Visual hierarchy
The design is built on a clear, authoritative palette of deep navy (#1B3A6B) and white — colors that signal seriousness, precision and reliability in industry. Large-format hero images with a Ken Burns slideshow and structured typography in Raleway and Inter convey technical competence at first glance.
Structure & navigation
The website was built modularly with Elementor. The clear page structure includes: a homepage with hero slideshow and product overview, dedicated product category pages (pumps, loading arms, drives, PMB plants, bitumen technology, chemical raw materials), a service & process page, FAQ and a contact form. All pages are fully responsive for desktop, tablet and mobile.
B2B optimization
Trust elements were built in specifically for the B2B audience: technical product descriptions, a structured step-by-step service process, an FAQ section for common customer questions and a prominent contact form with direct email integration. AIOSEO was fully configured, including Schema.org markup, sitemap and meta tags.
A closer look
