2025 – Logo, brand identity & brand book
CSFC — Core Street Football Community
Service
Logo design, brand identity & brand guidelines
Client
Core Street Football Community (CSFC)
Date
2025
Technology
Brand Book · Adobe Illustrator · Figma
Where Street Meets the Game.
Core Street Football Community (CSFC) brings street culture together with football on the pitch — night games under bridges, community without club pressure, energy like the moment of first touch. The brief: a compact, streetwear-ready identity — bold, minimal and instantly legible on a hoodie, patch, ball and social media.
The logo combines a 2×2 monogram (CS / FC) with an impact spark behind the letters: geometric, condensed, with horizontal cuts like pitch markings. The spark sits strictly in the background — the letters stay solid and legible. Color system: Neon Lime (#C6FF00) + white on Matte Black (#0A0A0A).
The system is completed by a rubber-hose mascot (Cuphead-inspired, 1930s): a running storm cloud with neon lightning bolts (#B0E528) and chunky sneakers — plus a sticker pack, a 9-page brand book and lifestyle mockups under floodlights.
- Brand positioning & creative direction
- Logo: monogram + impact spark (Primary / Reversed / Monogram)
- Two-color system (Neon Lime + white on black)
- Rubber-hose mascot & sticker pack (6 poses)
- Patterns: Monogram-Repeat, Spark, Field Lines, Micro-Repeat
- Brand book — 9 chapters (4:5, editorial)
- Applications: Hoodie, Cap, Ball · Digital: Social & Stories
- Lifestyle mockups (tote bag, football)
Logo — monogram & impact spark
The mark is a single unified badge: the monogram in the foreground, 4–6 angular rays or a diagonal streak as an energy burst behind CSFC — visible only outside the silhouette of the letters. Typography: all caps, an even stroke weight, no rounded playful fonts. Optional and understated: the wordmark “CORE STREET FOOTBALL COMMUNITY” in a thin geometric sans. Mood: sharp, urban, controlled — perfect for chest prints, sleeve patches and tags.
Mascot & sticker system
The mascot: a retro rubber-hose cloud, front three-quarter view, a thick black outline, warm light gray, neon lime lightning bolts at the sides, a peace sign and a relaxed pose, chunky sneakers with lime details. The palette is strictly limited to lime, black, white and light gray — flat with a light vintage grain. The sticker pack translates the same character into six emotions (Kick, Jump, Power, Cool …) for social media, events and merch — with no typography on the stickers themselves.
Brand book & real-world proof
The brand book (2025) leads through Cover, Brand Mission, Logo System, Colors (70/20/10), Typography (Bebas Neue + Inter Light), Mascot Sheet, Graphic Elements, Streetwear Applications and Digital Presence (@corestreetfc). Patterns and HUD corners frame the guidelines editorially. The gallery closes with lifestyle mockups: the logo on a tote under the bridge, the ball in the night light — proof that the identity works on the asphalt just as well as in the PDF.
Brand Guidelines
Brand Book — 9 chapters
Editorial guidelines in 4:5 format: from the cover and brand story through logo, colors and typography to mascot, patterns, merchandise and digital presence.
1/9
Cover — Brand Identity
A closer look
